Yahoo apple ad

I can’t say I’m thrilled about the idea of banner ads taking an increasing level of control over website structure itself to suit the needs of the advertiser, but the new Apple ad on Yahoo! Games is definitely cool. When the ad starts playing, the Yahoo! header is actually incorporated into the animation. I personally haven’t seen this done before, and I’m hesitant to say it’s something I’d like to see more of, but I thought it was worth mentioning since it certainly raises the bar in terms of what advertisers can do with the web.